|
Cipher Communications Pty Ltd announces
expansion plan for New Zealand.
Cipher Communications Pty Ltd a wholly
Australian owned supplier of IT security products, today
announced the company's most significant development
to date. They announced their intention to aggressively
pursue expansion in to the New Zealand IT market.
While many would brand the move a "risky
one" in view of the current climate in the IT market,
Cipher Communications seems unconcerned by the instability
and is one of few IT companies planning expansion when
many others are faltering.
We have watched the New Zealand IT market
carefully for some time and have waited for the right
opportunity to make our move. Now that we have cemented
our position locally, we now believe that we can focus
on expansion, we don't wait for our competitors to prompt
us and therefore we decided to take the lead and make
it happen!
It has been the better than expected
reception to their newly launched 'netCipher' firewall
which has achieved four times the expected sales and
been sold Internationally three months ahead of target,
Coupled with the success of the Common Criteria accredited
BlueCrypt, that has established the platform from which
Cipher will move. Both of these factors should see Cipher
duplicate their Australian success story in New Zealand,
where IT trends and Government purchasing generally
reflect those of the Australian market.
Current Australian partners of Cipher
Communications who have representation in New Zealand
will have the opportunity to extend their local teaming
arrangements, this is the obvious and logical path,
however Mr Janjic did not rule out the possibility that
they will look to appoint new partners.
Cipher Communications' move into the New Zealand market
is just another phase in their push to be a true one
stop security provider to the Australian and New Zealand
IT industries.
|